MD Mahbubur Rahman
Ernst Sandrieser
Detlev Pross
MD Mahbubur Rahman, Associate Director of the Bangladesh Garment Manufacturers and Exporters Association (BGMEA), gave a detailed introduction to the dramatic changes that Bangladesh had made over the past 40 years. He proposed that product diversification is the core strategy to promote industry growth, so joint ventures of Bangladesh and China in high-end and non-traditional products will achieve greater benefits. Ernst Sandrieser, CEO of Bright Field International Limited, shared his practice and experience in fabrics and raw materials, and illaborated different properties and applications ofvarious fiber properties by using Dralon® fiber, flame retardant fiber, antibacterial fiber, multi-functional fiber, dope-dyeing fiber, etc. as an example. Detlev Pross, Vice President of COLORO Global HQ, Shanghai, pointed out that color is a key element of our cognition, a driving force for our actions and emotions, and an important driving force for the textile and apparel industry. More than 90% of purchase choices are due to colour.
In addition, Martine Leherpeur, founder of Lehrpeur Paris X MLC, conducted a detailed analysis of fabric trends from a global perspective; Basia Szkutnicka, a professor from Hong Kong Polytechnic University, conveyed the trend concept of innovation and creation of a changeable future with the theme “Looking into the future: a glimpse of fashion driven by the era of change”; Honda Keisuke, Director of TORAY Fibers & Textiles Research Laboratories (CHINA) Co., Ltd., introduced the development and value of anti-infective clothing with the theme of “development of infection countermeasure LIVMOA”.
During the Dialogue, around the topic of “New Trends of Global Textile and Apparel Collaborative Interconnection”, Dr. Luo Mei from Hong Kong Polytechnic University, Jorg van den Hoven, Brand Strategy Experts, and Chairman of China-Europe Brand Development Center, Professor Zhang Yi from Ministry of Culture and Tourism of the PRC, and MD Mahbubur Rahman, Associate Director of BGMEA, conducted in-depth discussion on how to create brand value, how to achieve flexible supply chain coordination and cooperation, how Bangladesh and China further their cooperation and how intangible cultural heritage contribute to the innovation of modern consumer products.