COTTON USA presented innovations in home goods at Intertextile Shanghai Home Textiles

Mar 15, 2019  |  by Liang Long

COTTON USA showed the global home textile industry “WHAT’S NEW IN COTTON?™”, including new innovative technologies to drive sales growth, at its booth in Hall 5.2/D21 at Intertextile Shanghai Home Textiles from 12th to 14th March 2019.

Karin Malmstrom, Director, China & Northeast Asia

“It’s been a little more than a year since we first introduced “WHAT’S NEW IN COTTON?™,” Karin Malmstrom, Director, China & Northeast Asia said, “Since then, we’ve had the opportunity to showcase some of the most exciting new innovations in the industry. We’re looking forward to returning to Intertextile Home show to demonstrate more of what’s possible with the help of U.S. cotton.”

COTTON USA invited attendees to visit the booth to learn about its collaboration with leading brands and retailers around the world, as well as how to license the COTTON USA™ Mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices.
Additionally, COTTON USA had an information booth at Hall 8.2/E52 at Yarn Expo which took place concurrently with Intertextile Home show. At the both shows, COTTON USA highlighted U.S. cotton’s sustainability, quality, transparency and premium value, as well as the findings of current market and consumer studies and its ongoing Sourcing Programs that match U.S. cotton buyers and suppliers throughout the supply chain.

“Innovation is at the heart of everything we do,” Karin said. “As we begin our second year, expect to see more of the creative solutions consumers and retailers have been looking for. We will continue to share new technologies and opportunities that help our partners move their business forward, and it starts with U.S. cotton.”

Cotton Council International (CCI) is a non-profit trade association that promotes U.S. cotton fiber and manufactured cotton products around the globe with our COTTON USA™ Mark. Our reach extends to more than 50 countries through 20 offices around the world. With more than 60 years of experience, CCI’s mission is to make U.S. cotton the preferred fiber for mills/manufacturers, brands/retailers and consumers, commanding a value-added premium that delivers profitability across the U.S. cotton industry and drives export growth of fiber, yarn and other cotton products. For more information, visit





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