According to ECdataway’s data analysis of children’s wear categories on Tmall and JD platforms in the first half of 2021, school uniforms/customized school uniforms have become the fastest-growing category with a growth rate of 383.2 percent. School uniforms are an important part of children’s clothing.

School uniform marketization and branding development is inevitable

 

China School Uniform Industry Research Center has published “School Uniform Industry White Papers”, pointed out that the current school uniform three trends: one is to further enhance the aesthetic education; second, policies will be improved and procurement will be more transparent; third, the school uniform industry will be marketized and branded. At present, 95 percent of the domestic school uniform enterprises are small and micro enterprises, which have been greatly affected by the pandemic in recent years. The marketization and branding process of school uniforms in the future will be further accelerated.

 

Diversified demand for school uniforms

 

According to data, the market demand of China’s school uniform industry is as high as 113 billion yuan to 125 billion yuan.

 

According to children’s cognitive ability, resistance and sports needs and other factor, antibacterial school uniform has become a major trend of school uniforms. Its performance is much higher than the ordinary antibacterial fabric on the market, the antibacterial fabric applied to the field of school uniform will effectively promote the upgrade of school uniforms and provide students with safer, more comfortable and high-tech school uniforms. School uniforms are used frequently for children, so higher requirements are needed in terms of resistance to dirt, breathability, and not easy to fade.

 

On the basis of ensuring the safety of children, the aesthetics of school uniforms are particularly important to meet children’s aesthetic requirements. Children’s personality aesthetics should be cultivated from daily wear.

 

The school uniform market has always been accompanied with high barriers to entry, the need of product design and quality, cost and production transparency requirement is much taller than those of ordinary clothing, supervision will be relatively more strict. Before the school season, relevant regulatory authorities would be according to the uniform standard test spot check, the high threshold and high supervision of the school uniform industry determines the risk that enterprises have to bear. Perhaps this is also an important reference factor for many brands to consider admission.

 

But on the other hand, the high standard of the market also has a strong supporting role for the long-term development of the enterprise brand and products. The brand products of the children’s wear market will be upgraded in the future. With the acceleration of marketization and branding development, school uniforms will become one of the important categories of children’s wear in the future.