E-com make up 48.5 percent of UK’s textile, clothing, footwear sales in H1 2021

Aug 26, 2021  |  by Zhao Xinhua


As per eMarketer data from Insider Intelligence, e-commerce continued to drive UK textile, clothing, and footwear sales in the first half of 2021 and will make up 48.5 percent of the category’s sales by the end of the year. The category’s retail ecommerce sales in the UK will approach USD 20 billion in 2021. The proportion of textile, clothing and footwear sales in UK’s total ecommerce sales is likely to decline from 12.2 percent in 2019 to 10.4 percent in 2025. The proportion of ecommerce sales in the UK in this category increased to 37.6 percent in 2020 from 23.3 percent in 2019.
 
Retail sales in the category are likely to decline by 3.9 percent in 2021 after plummeting by 23.5 percent in 2020. During the pandemic-induced lockdowns in 2020, many UK-based shoppers confined to their homes saw little need to shop for apparel, and even now, as restrictions ease, apparel will still not be a consumer focus.
 
Source: fashionatingworld.com

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