Intertextile Beijing Apparel Fabrics trade fair will take place from 27 – 29 March 2013 at the China International Exhibition Centre.

New Textile Designer Zone “Verve for Design” to Debut

Among the more than 1,300 exhibitors from 16 countries and regions at this year’s fair will be some of Italy’s best-known designers. They are part of the “Verve for Design” textile designer zone which debuts at this year’s show. 

This is in addition to the SalonEurope, and the Milano Unica and Portugal Pavilions which return this year due to strong interest in 2012. The new zone, located in Hall 3, will feature the inspirations and creative ideas in textile and apparel designs for the textile supply chain of medium to high-end markets. 

One of the key strengths of Intertextile Beijing Apparel Fabrics is the presence of recognized designers from Italy. With the new “Verve for Design” zone of Italian companies, this reputation is enhanced this year. Exhibitors include:

•    Bernini Studio Srl – one of the most well-known design studios in the world. They offer original Italian designs on the latest trends.

•    Blue Studio Srl – specialist producer of hand- and computer-designed textiles for men and women, including lingerie, scarves, swimwear, T-shirts and haute couture clothing.

•    Kalarav di Livia Meldolesi – creating designs for a wide range of usage, from fashion to home interior. They provide graphic designs of T-shirts / denim / clothing / beachwear / underwear for clothing companies.

•    Musticstyle Srl – a design studio bringing an element of creation into the fast-paced industry, with printed textiles, trendy and innovations.

•    New Age Srl – after an exploration of the worldwide market, New Age Srl, a fabric design studio, will present the latest textile designs, catwalk inspired collections exclusively made in Italy. 

•    Studio 33 Srl – a focus on the design of swimwear, lingerie and scarves with elegant and fashionable looks.

Organised by Messe Frankfurt (HK) Ltd, the Sub-council of Textile Industry, CCPIT, and the China Textile Information Centre, Intertextile Beijing Apparel Fabrics 2013 will feature a wide scope of fabrics for suiting, shirting, ladieswear, functional wear and sportswear, casual wear and accessories from domestic and global suppliers across 50,000 sqm of exhibition space. 

Next season’s suiting and ladieswear textiles on display
Meanwhile, the Fabrics China Trend Forum will showcase textiles for suitings in Hall 1A2, and for ladieswear in Hall 8A. The four themes that will guide visitors through the Spring / Summer 2014 trends for these fabrics include:

• Synesthesia
Meaning together and sensation, this theme relates to technological developments bringing new sensory stimulations. Colours include aqua blue, light lilac, aqua green and light pink, while transparent fabrics, taffeta, nylon, wool and mesh are used.

• Isscross
Related to interlocking, this theme touches on a mix of various cultures and artistic styles from different eras, including 1950s Miami, pop in the 1960s, hippies in the 1970s and Balkans folk art. Vintage colours dominate, and fabrics such as tweed, jacquard weaves, floral patterns and spiral prints are called for.

• Materiality
The concept of sustainability makes it important to thoroughly perceive and cherish the ‘materials’ around us, transforming their original form with new functions and definitions. Colours such as greyish olive, steel grey, hazy cinnamon, sun-tan brown, slate grey and amber golden are paramount.

• Artifice
Faces of the young generation simultaneously express fresh sweetness and unruly rebellion. Liberty and delight co-exist with worldly wisdom and satire. This is a theme with two sides, and uses colours such as bright pink and calm grey.